The UNCONDITIONAL Movement is a collaborative initiative between SOULU and Animal Therapies Ltd, focused on advocating and raising funds for animal-assisted therapies.

This movement unites individuals, practitioners, and brands to increase access to animal-assisted services for people experiencing mental illness, disabilities, or trauma.

Through this initiative, the healing power of animals, such as therapy dogs and equine-assisted therapy, is highlighted, emphasising how these therapeutic relationships can profoundly support human wellness and mental health.