The Forever Freedom Movement is a SOULU People Movement created to help children be forever free from places and situations no child should ever endure – including slavery, trafficking, abuse, abandonment, neglect, starvation and other heartbreaking realities.
At the heart of the movement is Button Heart, a symbolic plush bear created to represent both the innocence of childhood and the courage it takes to stand for those who cannot stand for themselves.
The Story of Button Heart
Every Button Heart bear begins life trapped inside a box. When someone rescues a him, they symbolically rescue a child, removing Button Heart from its box and welcoming him into a new forever home. Button Heart – the braveheart of bears, becomes not just a cuddly friend, but a Cause Crusader, a voice for advocacy, storytelling, and support.
The Mission
To unite people from every street, story, and circumstance in a movement that will:
- Raise significant funds for carefully chosen children’s charities
- Empower advocacy by giving people a way to actively share, post, and gift Button Heart
- Spark belonging and purpose, especially for those who long to help but don’t know how
How It Works
People purchase Button Heart and Accessories – not as a donation, but as part of a commerce-driven movement with funds from every sale gifted directly to beneficiary charity partners.
Supporters are encouraged to photograph and share their Button Heart, helping to spread awareness and grow the movement.
There is also an optional monthly Belonging Membership offers real-life savings, rewards, and impact tracking – plus more.
Vision
To see one million Button Heart bears in homes, schools, workplaces, and hearts across the world – each one representing a stand for freedom, each one helping raise significant Funds to Impact social impact.
